M.G.M., TELL US HOW DID YOU COME UP WITH THIS “ULTRA-MODERN” IDEA TO ‘GIVE LIFE’ TO ART AND TO ARTISTS?
It happened in December 2007… I was in my office and I was thinking that there was a real need for something that could return Beauty to what we do, and by ‘we’ I mean all Human Beings…
I’ve had many experiences in my life, in so many different directions, so it is not hard for me to think of something in the graphics field or the advertising fields or whatever… I thought about things I would have liked to see… something to change trivial consumerism trends, this hyper-production which leaves us no time to “use up something” before buying another, where things sold have only one aim: to become rich.
In the wake of these reflections and of many others we can discover on …
